Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/01847_Field_OMMC T75.txt

Text File | 1996-04-10 | 719b | 14 lines

you push it far enough it reverses its properties
and turns into a complimentary form. So those
three, what is enhanced, what is obsolesced, what
is the reversal, came to us in one day. And we knew
there was more to it and we kept at the problem
of, “Well, what general statements can you make
about all media that anyone can test?” If you say
every innovation enhances or enlarges something,
anyone can test that. Let’s pick anything at all.
Let’s pick pocket calculators. What does that
enlarge or accelerate or enhance? That’s fairly
easy for anybody at all to test. Anywhere, any
time, any culture, any period, you can test that. So
that seems to hold up. We haven’t found one